Comforts, the private label baby care brand from Kroger, has redesigned and enhanced its baby diaper lines. The diapers are said to have low prices compared to national brands, allowing families to save more than $1500 per year. The changes in the diapers and packaging celebrate families and celebrate pain points like hard-to-read sizes. Additionally, two fun design prints in each size are available.

Attributes include: 12-hour protection, fit and comfort, a FlowChannel system for absorbency, liquid distribution, dermatologically tested and wetness indicators.